Sponsorship

Definition of sponsorship

Sponsorship is a collaboration on commercial grounds to the mutual benefit of two or a number of parties. The sponsor supports the sponsee with money, goods or services and in return receives advertising and other marketing value. If no requirements for something in return have been agreed, it is not sponsorship, but rather a question of a gift or donation. Exceptions are sponsorship for research and development as well as personnel expenses where nothing is required in return as well as if there is a strong connection between the sponsor’s and the sponsee’s business operations.

Business idea

Alde’s business idea is to offer premium hydronic heating systems for the global recreational vehicle market.

Sponsorship policy

We have drawn up a sponsorship policy which constitutes the basis for a commercial evaluation of the enquiries we receive.

Alde wants its sponsorship to contribute to improvements and successes in society and simultaneously views sponsorship as an element in strengthening the brand, it is therefore important that our sponsorship supports the values with which we want to be associated. Sponsorship must create, maintain and strengthen our relationships to existing and potential customers and society in general as well as create pride and engagement among our employees.

Our sponsorship can be found within the following areas: Sport, Environment and Human Sponsorship.

Sport

Sport is an important part of our way of life, promotes health and creates natural meeting places. Many of our existing and potential customers are directly or indirectly active within sport in their leisure time. Sports activities also take place in connection with being away from home, when Alde’s products are put to use. It is therefore important for Alde to demonstrate its engagement and be associated with sport and leisure time.

Alde would like  involvement in sports at the local level. Local sponsorship constitutes an additional tool to create positive attitudes and build a strong image surrounding our products and our company.

Environment

A clean and healthy environment is a prerequisite for our well-being and our health. It is also important for Alde as our products are used away from home during all seasons; in environments for activity, relaxation or when people want to experience something new. Alde therefore supports organisations which work to promote a better environment, so that we continue to experience new places in the future too, both nationally and internationally.

Human sponsorship

Alde wants to be perceived as the warm, welcoming company that is always ready to provide assistance and show consideration. It is consequently natural for Alde to support organisations within Human sponsorship. At the same time as Alde contributes assistance for humanitarian purposes, it is an element in strengthening the profile of the warm, welcoming company. Alde chooses to support national organisations which work to ensure the health and security of both adults and children in society.